It's true what they say about old age. Things tend to become a little more fiesty. This is the case as well with the magazine Consumer Report. The magazine is known for delivering news on which products are actually useful and which ones aren't. After 70 years, Consumer Report has decided to advertise as well. This isn't your typical advertisement however, these ads warn against purchasing a particular product.
One particular advertisement is for purchasing extended warranties on new cars. "The ads warn against buying extended warranties on new cars, saying, 'Pushover on board.' They will begin to appear Monday on car-buying Web sites like Caranddriver.com and Edmunds.com, and a full-page version is scheduled to appear Tuesday in USA Today."
For the first time ever, a survey of consumers who purchased extended warranties with about 8,000 participants was conducted. It was noted that while the extended warranties cost about $1,000, the estimated cost for repairs during the warranty length was only $700. That is an extra $300 spent that could be used on somethinig else! There are two sides to every story though and car dealers disagree with the findings.
It is stated in the article, "Kenneth Weine, a vice president of Consumers Union, said the ad campaign is a way to further the group’s mission, 'to make the market a better and safer place for consumers.'"
I believe te advertising method is a great idea, especially for a topic like cars. Many people don't know much about cars or how to purchase a good one, or even a good deal. By warning that the warranties may not be all they are cracked up to be can save people a lot of money.
My question for you is this, do you view these advertisements as something that could benefit people in the long run? Also, do you think the extended warranty is worth the extra money?
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3 comments:
I definately thin agree that these new advertisments warning the consumers is a great idea. It seems as though we are misled about many products and so called deals. I think that the extended warrenty is a joke. In the long run you end up paying more money then you should. Car salesman are the worst. It is like they can talk someone into anything. If the consumers are pre-warned about this it could help them when purchasing a car.
This is a great advertising campaign. It gives care buyers a better look at what they are buying and what kind of money they are wasting. This will help the consumer market for the long run.
Consumer reports sounds like they have a solid basis for their ad campaign. I doubt that consumer reports is going to make and extra $1000 on ever cars sales, so, why not. From all of my experience people who have something for sale intend on making a "profit," on what their selling. Long live consumer advocates!
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